Grand River Agency’s Tips for Launching a Business Podcast

Have you ever considered the power of launching a business podcast as part of your 21st-century digital marketing strategy? Even if you think you’re doing all the things, there’s so much more you could probably be doing to move the marketing needle, establish thought leadership and drive results for your organization. 

Buckle up, because we’re about to dive into the exciting world of business podcast content creation. (This topic is something after our own heart. That’s part of what we are here at StratComm.Live – a business podcast that aims to help.)

Our friends at Grand River Agency recently released a blog post about launching a business podcast. Here we’ll give a brief rundown and why it matters to you: the discerning business leader and marketing guru.

(Read the original blog post here: 4 Basic Steps to Mastering Business Podcast Content Creation.)

Basic Business Podcast Strategies to Get Started & Stand Out in the Noise 

Kelsey Boudin, President and Founder of Grand River Agency, offers some expert insights on business podcasting in today’s crowded digital landscape. With over 3.2 million active podcasts out there, standing out in the noise can seem like a daunting task. 

“Fear not!” Kelsey says.

If you can follow a few common-sense steps, podcasting helps businesses and organizations to connect with their audiences on a deeper level. And guess what? It’s not a tactic reserved only for tech-savvy entrepreneurs or marketing gurus. Anyone can harness the power of podcasting to amplify their brand’s message.

What’s more, it’s an element of marketing that people actually want to see or hear. Let’s follow the steps.

Step 1: Define Your Strategy

Just like any other aspect of your digital marketing strategy, success in launching a business podcast begins with a clear plan. Take the time to: 

• Define your target audience
• Identify key themes or topics that align with your brand
• Determine the format of your podcast

Think of it as laying the foundation for your content strategy – a roadmap to guide your podcasting journey.

Step 2: Brainstorm Fresh Podcast Content Ideas

Now comes the fun part: generating fresh and engaging content ideas that will keep the episodes flowing after launching a business podcast. With such consistency, your audience will go from devoted listeners to brand ambassadors. 

Explore different techniques to spark inspiration: 

• Brainstorming sessions
• Audience feedback 
• Journaling
• Market analysis
• Collaboration 

Dive deep into your audience’s pain points and challenges, and find engaging ways to provide valuable solutions and insights. Remember, the best business podcasts are those that actually help.

Step 3: Plan Your Content Calendar

The last thing you want is to enter a workweek saying to yourself, “What should our podcast be about this week?” Consistency is key in the world of business podcasting. To keep your audience engaged and coming back for more, create a podcast content calendar that outlines your episodes in advance. 

By developing even a basic content calendar in an Excel sheet, you’ll know what’s next. You’ll be prepared. You’ll be focused and ready to move forward to the next episode to keep the momentum going.

Establish themes or series to provide structure to your content, and find the perfect balance between variety and consistency. 

Step 4: Streamline Your Workflow

Efficiency is crucial, especially when juggling multiple responsibilities. (If you’re at a small business or nonprofit, you almost certainly wear too many hats to count.) Launching a business podcast does take time, so be sure to use it wisely.

Adopt bulk production strategies and automation tools to streamline your workflow and maximize podcast productivity. Whether it’s outlining talking points, scheduling interviews or editing your business podcast episodes, find ways to work smarter, not harder.

Podcast Production, Editing & Promotion with Grand River Agency

With these four steps, launching a business podcast and mastering content creation is a digital marketing trend you can’t ignore. And the best part? Podcasting isn’t just about reaching a wider audience – it’s about building meaningful connections, establishing thought leadership, and fostering a community around your brand.

So what are you waiting for? It’s time to unleash the power of podcasting and take your business to new heights! If you need expert assistance along the way, don’t hesitate to reach out to Grand River Agency’s VP of Client Success, Josh Hatcher, at josh@grandriveragency.org. 

Let’s make some podcast magic happen!